Technogym PURE STRENGTH Row
The Technogym PURE STRENGTH Row is a professional plate-loaded row machine designed to replicate the natural biomechanics of a free-weight barbell row. Built for commercial gyms, elite sports training centres, physiotherapy clinics, and luxury fitness environments, this machine provides an efficient way to target the latissimus dorsi, trapezius, rhomboids, posterior deltoids, and biceps. With independent arm mechanics, a converging movement trajectory, ergonomic Bodyprint padding, and Pure Grip handles, the Row ensures biomechanical accuracy, comfort, and durability for athletes and everyday users alike.
Key Features
- Independent Arm Mechanics – Supports bilateral and unilateral training, reducing muscle imbalances and enhancing coordination.
- Converging Movement Path – Replicates the natural pulling motion of free weights for optimal muscle activation.
- Pure Grip Handles – Textured, ergonomic grips with markers for secure positioning and improved user comfort.
- Bodyprint Anatomical Padding – High-density foam chest support and seat contour to the user’s body for stability and comfort.
- Visual Setup Flags – Bright yellow adjustment points make setup quick and intuitive, even in high-traffic gyms.
- Plate-Loaded Resistance – Compatible with Olympic weight plates, allowing scalable progression for all strength levels.
- Commercial-Grade Durability – Heavy-duty steel frame and premium upholstery designed for continuous daily use in professional environments.
- Technical Specifications – Approx. machine weight: 180 kg; Max load: 200 kg; Dimensions: 150 × 120 × 160 cm (L×W×H).
Use Cases
The Technogym Row is ideal for:
- Strength Training & Hypertrophy – Building a stronger, thicker back while targeting the lats, traps, and rhomboids.
- Sports Performance Conditioning – Enhancing pulling power and posture control for athletes in rowing, rugby, swimming, and combat sports.
- Rehabilitation & Corrective Training – Safe, controlled motion supports recovery, postural correction, and injury prevention.
- Commercial Fitness Facilities – Durable, low-maintenance, and user-friendly equipment for high-volume training environments.
- Premium Fitness Spaces – A sleek, professional design perfect for boutique gyms, hotels, and wellness centres.
Target Audience
The PURE STRENGTH Row is designed for:
- Athletes & Strength Coaches – Requiring biomechanically accurate rowing mechanics for performance enhancement.
- Gym Owners & Facility Managers – Seeking reliable, durable plate-loaded machines for member satisfaction.
- Physiotherapists & Rehab Specialists – Needing safe, progressive resistance for rehabilitation and corrective training.
- Bodybuilders & Fitness Enthusiasts – Focused on maximising back development, symmetry, and pulling strength.
- Luxury Wellness Operators – Offering world-class strength equipment that blends aesthetics with performance.
